Teams at Green Bay Packers, Inc.

Supports ecommerce marketing initiatives through website, email, paid search, digital advertising, social media, influencer, and SMS campaigns. Responsibilities include developing and coordinating campaigns, writing and editing marketing copy, managing social platforms, analyzing performance, forecasting budgets, conducting A/B tests, supporting website testing, and presenting campaign results. The role collaborates across marketing, brand, merchandise, and digital teams and provides direction to an ecommerce intern.