Teams at Gravity Global

Leads regional or divisional social media strategy, governance, planning, delivery, and performance across clients and markets. Manages senior social teams, develops capabilities, oversees budgets and commercial performance, and serves as a senior client partner. Coordinates with PR, paid media, creative, analytics, and client services to deliver integrated campaigns. Establishes measurement frameworks, uses audience and performance insights, drives innovation, and ensures consistent, high-quality social media execution.

Lead social listening, primary, and secondary research to generate category, competitive, and consumer insights. Design and manage research end-to-end, synthesize findings into actionable narratives, support pitches, and educate internal teams on insight-driven strategy.

Manage and optimize paid search and paid social campaigns across global client accounts, overseeing budgets exceeding £1 million monthly. Develop paid digital strategies, media plans, forecasts, and campaign recommendations; monitor performance, manage budgets, identify growth opportunities, and prepare client reports. Mentor junior team members, support new business proposals, and communicate campaign insights and recommendations directly to clients.