Teams at GoTo

Create and present graphic design assets for advertising, marketing, social media, trade shows, corporate identity, storyboards, and omnichannel campaigns. Manage multiple projects, collaborate with creatives and stakeholders, apply generative AI tools strategically, and deliver high-quality work across channels and formats.

Owns paid media strategy across search, social, and programmatic channels; manages budgets, agencies, testing roadmaps, funnel analytics, attribution, incrementality, and performance reporting. The role translates complex marketing data into recommendations for channel mix, budget allocation, and revenue growth, while partnering with cross-functional teams and senior leadership.

Lead programmatic and display media strategy, campaign execution, optimization, budgeting, audience targeting, experimentation, and performance reporting. Partner with creative, product marketing, web, operations, and analytics teams to improve pipeline, revenue, conversion, attribution, and lead quality. Monitor traffic quality, brand safety, viewability, and privacy compliance while translating campaign data into actionable recommendations.