Teams at GoodLeap

Lead analysis of originated loan portfolio performance, build data-driven narratives for investors, present strategic insights to institutional investors, commission borrower and macroeconomic research, and coordinate cross-functional teams to preserve investor trust and support capital markets activity.

Leads marketing systems and automation, developing omnichannel campaigns, automated workflows, and AI-assisted marketing tools. Owns campaign design, audience segmentation, journey building, QA, deliverability, taxonomy, UTM governance, and performance reporting. Partners with Salesforce and Databricks teams to support customer data foundations, maintains MarTech standards, evaluates and migrates platforms, coaches stakeholders, and ensures privacy-conscious, measurable campaign execution.

The Senior Manager develops omnichannel campaigns, designs audiences and customer journeys, builds supervised marketing automations, and maintains marketing technology standards. The role partners with Salesforce and Databricks teams on customer data, governs campaign taxonomy and tracking, reports performance, evaluates and migrates marketing tools, and coaches partner teams. It also requires validating SQL, HTML, and AI-generated marketing operations output while applying privacy, consent, deliverability, and data-sensitivity standards in a consumer lending environment.