Teams at GH Advertising

Conducts quantitative and qualitative research, marketing data analysis, audience and competitive insights, and campaign performance measurement for UPMC. Supports marketing strategy, targeting, value propositions, budgets, and data-driven campaigns across clinical, corporate, consumer, and business-to-business initiatives. Manages data sources, coordinates internal and external resources, synthesizes findings into actionable insights, and prioritizes multiple projects.

Supports digital marketing projects for UPMC by assisting with Agile sprint planning, backlog grooming, content publishing, CMS updates, QA testing, documentation, reporting, and blocker escalation. Collaborates with designers, developers, and marketing stakeholders to deliver digital experiences including patient portals, provider directories, and public websites. The role is hybrid in Pittsburgh and requires strong organization, attention to detail, and willingness to learn.

Participates in audit, review, compilation, accounting, and consulting engagements; performs testing and analytical reviews; prepares workpapers, financial statements, reconciliations, and journal entries; identifies reporting issues; supports clients; communicates with engagement teams; manages deadlines; and pursues ongoing professional development and CPA licensure.