Teams at Generac Power Systems

Lead B2B lifecycle marketing for commercial and industrial customers by developing customer-centric omnichannel journeys, segmentation, ABM-informed campaigns, and CRM best practices. Drive proactive lead generation, KPI-driven performance reporting, and cross-functional change management in partnership with Sales, Digital Marketing, and Analytics to improve pipeline, conversions, and customer lifetime value.

Support mixed-signal hardware development and validation for residential energy products. Develop and execute long-term test setups, perform functional and performance testing of components and systems, and assist with firmware, power electronics, high-voltage battery systems, BMS, inverters, PV optimizers, and IoT device testing.

Develop and manage relationships with independent mobile dealers, analyze territory opportunities, create and execute market penetration plans, prospect for new business, hit sales budgets, deliver presentations and product training, and provide customer support while traveling extensively within the assigned Southeast territory.