Teams at GEN PLUS Group

Analyze social media performance across platforms, develop dashboards and KPI frameworks, evaluate organic and paid campaigns, identify audience and content trends, and translate data into actionable recommendations. The role includes competitor benchmarking, social listening, campaign measurement, client reporting, presentations, and collaboration with social, creative, strategy, and account teams to improve engagement and campaign effectiveness.

Leads strategic social media, PR, and influencer programs for clients and internal teams. Develops integrated campaigns, brand narratives, influencer partnerships, product launches, reputation initiatives, and community-building strategies. Oversees content quality, media and influencer relationships, cross-functional collaboration, analytics, and campaign optimization while advising senior stakeholders and staying current on platform and cultural trends.

Create high-quality AI-generated video and imagery from creative briefs using generative AI tools. Edit and finish content in Premiere Pro, including audio, sound design, and AI-generated extensions. Review outputs for artefacts and continuity issues, develop repeatable AI workflows, evaluate emerging tools, and collaborate with creative teams through feedback and presentations.