Teams at GEICO

Analyze underwriting and claims data to set rates, prepare statistical analyses and filings, project loss trends, support product development, and present findings to stakeholders to inform pricing strategy.

Designs customer-centered digital experiences, functional prototypes, user flows, wireframes, journey maps, and interface specifications. Collaborates with product, engineering, business, and research teams to define, test, and deliver solutions across responsive web and mobile platforms. Applies human-centered design, user research, usability testing, AI-assisted workflows, and responsible AI interaction patterns while facilitating workshops and supporting product prioritization.

Analyzes GEICO’s digital funnel from ad click through completed application, identifying conversion gaps, traffic-quality issues, and root causes. Partners with Analytics, Engineering, Creative, SEO/AEO, and channel teams to design experiments, optimize landing pages, improve measurement, and translate findings into actionable recommendations. Uses dashboards, SQL, Snowflake, and related tools to monitor performance, while making hands-on CMS content and layout updates to improve customer conversion.