Teams at Fusion92

Lead paid search strategy and a team of SEM specialists across multiple clients and verticals. Own campaign planning, execution, optimization, testing, and reporting to hit ROAS/CPL/CPA goals. Integrate offline conversion tracking and CRM/call tracking, collaborate with analytics, media, creative, and data science, and develop scalable SEM playbooks and client presentations.

Lead paid search strategy and execution across multiple clients, manage and mentor SEM teams, optimize campaigns (ROAS/CPL/CPA), implement offline conversion tracking and CRM integrations, collaborate with analytics and media teams, and develop scalable SEM processes and reporting.

Lead analytics planning and delivery across client engagements, translate data into business outcomes, drive advanced measurement (attribution, incrementality, experimentation), integrate AI and automation into workflows, mentor and grow analytics teams, and partner cross-functionally to inform media strategy and optimize performance.