Fresh Prints Benefits Overview

Owner of campaign and lifecycle email content: subject lines, copy, CTAs, A/B tests, and calendar. Audit and improve lifecycle flows, monitor deliverability and performance metrics, collaborate with brand/creative and technical teams, and write engaging emails for a college-age DTC audience.

Own Fresh Prints' campaign and lifecycle email and SMS strategy: craft subject lines, copy, CTAs, and calendars; build and test lifecycle flows (welcome, post-purchase, cart/browse abandonment, re-engagement); monitor deliverability and performance metrics; collaborate with creative and technical teams to improve engagement for a college-age audience.

Train, onboard, and mentor 500+ student Campus Managers by providing daily support via email, text, and calls; manage training operations, evaluate trainee performance, deliver structured feedback, and make graduation decisions to drive student and company revenue.