Teams at Frasers Group

Supports the digital personalization roadmap by analyzing user behavior, developing recommendation strategies, managing personalization tools, and running A/B tests. The role monitors customer journeys, segments users, identifies optimization opportunities, collaborates with CRM and marketing teams, and evaluates third-party tools to improve engagement, conversion, and digital performance across retail websites.

Supports the ecommerce personalization roadmap by analyzing customer behavior, identifying optimization opportunities, managing third-party tools, creating recommendation strategies, and implementing personalized content. Builds and evaluates A/B tests, monitors site performance and customer journeys, segments users, tracks competitors, and collaborates with CRM and marketing teams to improve engagement, conversion, and digital KPIs.

Partners with senior leaders and AI enablement teams to support an AI-enabled operating model. Responsibilities include organisation design, role evolution, workforce planning, capability mapping, learning and leadership development, change management, employee engagement, and sustainable AI adoption.