Teams at Frasers Group

Support setup, optimisation, and reporting of Google Ads paid search campaigns across multiple retail brands. Perform daily account health checks, assist with ad builds, bid adjustments, budget pacing, tracking validation, A/B tests, and produce regular performance reports while collaborating with cross-functional teams.

Temporary Sales Assistant (summer role) delivering excellent customer service, supporting sales targets, maintaining visual merchandising and store standards, processing deliveries, managing stock and pricing, and working weekends/evenings and bank holidays through the summer period.

Define and execute AEO/GEO AI Search strategy to improve product and content discoverability across LLM platforms. Optimize product feeds, structured data, entity architecture, and PDP/PLP content. Partner with Trading, Product, and Engineering to enrich feeds and attributes. Measure AI visibility and impact through experimentation, analytics, and reporting, and shape the long-term roadmap for AI-driven retail discovery and conversational commerce.