Teams at Foxelli Group

Owner of full‑stack DTC marketing for a 6‑month maternity cover: build and run growth strategies, create copy and creatives, QA and A/B test landing pages, optimize funnels (CRO), run customer research, liaise with design and development, manage projects, and use AI and automation tools to speed execution and testing.

Owner of churn analysis and retention for multiple DTC brands: research churn drivers, map customer journeys, run experiments (CRO, lifecycle flows, win-backs), build automations, use AI to surface insights, and track impact to improve onboarding and long-term retention.

Create short-form vertical videos for TikTok, Instagram Reels, and YouTube Shorts, using AI tools and editing techniques to produce serial micro-dramas.