Teams at Formula

Manage day-to-day Meta ad operations for a D2C subscription business: campaign setup, creative uploads, budget management, and live monitoring. Operate and refine automated buying flows, run precise manual tests, and use internal BI (Amplitude, Snowflake, Metabase) to drive scaling decisions and progress to Meta Lead.

Co-own and operate the analytics function: maintain and evolve dbt models, build Dagster pipelines across product, marketing and finance, run end-to-end analyses that inform decisions, co-design the analytics roadmap, and embed AI tools into workflows.

Own end-to-end monetization for a subscription mobile app: set pricing, design paywalls, run price elasticity and offer experiments, analyze LTV/CAC and funnel metrics, collaborate with designers and engineers, and optimize refunds, cancellations, and upgrade flows to improve unit economics and long-term value.