Teams at Formula

Own end-to-end monetization for a subscription mobile app: set pricing, design paywalls, run price elasticity and offer experiments, analyze LTV/CAC and funnel metrics, collaborate with designers and engineers, and optimize refunds, cancellations, and upgrade flows to improve unit economics and long-term value.

Co-own and operate the analytics function: maintain and evolve dbt models, build Dagster pipelines across product, marketing and finance, run end-to-end analyses that inform decisions, co-design the analytics roadmap, and embed AI tools into workflows.