Teams at FORMEL SKIN

Lead creative strategy for Meta acquisition channels by building a rigorous creative testing engine, turning audience insight into high-performing briefs, managing production and creator partners, and using performance metrics to iterate and scale effective creative.

Lead and scale CRO across the full e-commerce funnel: define hypotheses, run A/B tests, build an experimentation framework, analyze data to remove friction, and work cross-functionally to improve landing pages, onboarding, basket, and checkout to boost conversions and revenue.

Lead and scale the Paid Search channel end-to-end: restructure and optimize accounts, build testing roadmaps (keywords, audiences, bidding, ad copy), automate and maintain account health, analyze performance and attribution, and collaborate cross-functionally to drive measurable growth.