FORMA Brands

We’re FORMA. An incubator, accelerator, and curator of today’s beauty brands. We deeply appreciate and genuinely love all things beauty. In all forms. Music, art, dance, and products. We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, we partner with inspiring founders to provide the resources, processes, and know-how to amplify their stories. We apply the same resources, passion, and vision to fill voids we see in the marketplace for new and existing audiences. We’re a family of brands leading what’s next in beauty— we are FORMA.

FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organization.

Our workspaces are not limited to our offices in San Francisco, Los Angeles, New York + London . We know our team-members want flexibility, with the ability to maintain a physical space to connect + collaborate with each other. We have adapted our ways of working + found the value in the flexibility it provides. Our team-members work with their leaders to determine the best fit for the needs of their role – whether that’s in a hybrid capacity, fully remote, or for a few specific roles – consistently in office.