FocusMotion

FocusMotion is a cross-platform, hardware-agnostic motion recognition system that integrates with every wearable device to detect, track, and map human movements on a per exercise, per repetition level. The FocusMotion SDK allows fitness software companies and hardware manufacturers to easily understand the specific movements and activities that user are doing, how many times they've performed it, and how it affected them.

Current fitness devices only track steps. 

FocusMotion is the first company to track everything else.