Teams at Florence Healthcare

Leads Florence’s global B2B SaaS marketing strategy, organization, budget, brand positioning, demand generation, account-based marketing, product and customer marketing, and go-to-market programs. Builds a high-performing marketing team, drives measurable pipeline and revenue, develops messaging and competitive positioning, supports sales enablement, and strengthens the company’s presence in healthcare and life sciences.

Owns day-to-day marketing operations across HubSpot, Salesforce, and the broader GTM technology stack. Responsibilities include lifecycle governance, campaign execution, lead scoring, ABM programs, data enrichment, cross-platform troubleshooting, dashboards, attribution, governance, training, and workflow rollouts. The role partners closely with Marketing, Sales, Revenue Operations, and GTM Systems to improve data quality, campaign performance, funnel reporting, and operational efficiency.

Lead the design and delivery of scalable batch and real-time data pipelines across AWS, Snowflake, PostgreSQL, MongoDB, dbt, and Kafka. Establish standards for data modeling, governance, security, testing, observability, and reliability. Build trusted datasets and semantic layers for BI, analytics, AI/ML, RAG, and LLM applications. Drive platform optimization, data integration, MDM, technical strategy, mentoring, and cross-functional collaboration.