Flo Health Inc. Benefits Overview

Own go-to-market strategies, positioning, messaging, launches, experimentation, and adoption metrics for Flo’s consumer digital health products. Partner with Product, Marketing, Legal, Medical, and analytics teams to shape products from discovery through growth, ensure compliant communications, and establish scalable product marketing processes.

Leads Flo’s organic social strategy and content execution for perimenopause, trying-to-conceive, and pregnancy audiences across TikTok, Meta, and other platforms. Develops search-optimized evergreen content, commissions and edits expert and creator contributions, manages sensitive health topics with medical and legal teams, guides contractors, and uses performance analytics to improve formats and discoverability. The role requires strong editorial judgment, writing, creative direction, cultural fluency, and social platform expertise.

Lead integrated campaigns for Flo’s perimenopause category, from positioning and creative development through launch, production, and performance review. Drive brand equity and commercial growth through cross-functional collaboration with creative, PR, product marketing, influencers, and social teams. Own campaign calendars, identify partnership and channel opportunities, manage budgets, and measure installs, revenue, and campaign effectiveness.