Product Line Growth:
The company emphasized agentic AI features and introduced a broader “Obvious” workspace beyond a single importer, indicating expansion into adjacent use cases. Product launches like Transform suggest deepening capabilities across data preparation and migration.
Strategic Partnerships:
A 2025 partnership with Intecrowd in the Workday ecosystem and NetSuite-focused editions point to deeper enterprise channels that can support larger, stickier deployments. These moves expand distribution and align the offering with major enterprise platforms.
Investor Backing & Capital Strength:
The firm has raised nearly $100M, including a $50M Series B in 2022, providing runway to fund product and go-to-market. Consistent capital disclosures support capacity to execute on the expanded roadmap.
