Teams at Fiskars Group

Leads integrated marketing activation across Finland, Sweden, and Norway for Vita Brands. Translates global brand strategies into localized campaigns across retail, eCommerce, wholesale, and visual merchandising. Manages marketing teams, budgets, campaign calendars, performance measurement, and cross-functional stakeholder relationships, ensuring timely delivery and commercial results across multiple brands and channels.

Lead marketing activation for Georg Jensen and Royal Copenhagen across EMEA wholesale partners. Develop launches, campaigns, customer initiatives, point-of-sale materials, toolkits, content, and merchandising guidance. Manage budgets, adapt global campaigns for local markets, collaborate with customers and internal stakeholders, and measure performance to improve commercial impact and return on investment.

Own and grow Gerber’s OEM B2B sales channel by developing new partnerships, expanding existing accounts, managing revenue and margin plans, negotiating agreements, and supporting custom, private-label, and co-branded programs. The role coordinates customer requirements with engineering, product, supply chain, and operations teams from proposal through production, while maintaining forecasts, pipelines, pricing, and commercial relationships. Domestic travel of up to 40% is required.