Teams at Fisher & Paykel Appliances

Manage product line lifecycle and strategy for Fisher & Paykel and Haier brands. Drive portfolio optimisation, new product introductions, pricing and positioning to maximise revenue and margin. Provide market and financial insights to global product managers, respond to competitor activity, and align cross-functional stakeholders to ensure brand-aligned representation across customer touch points.

Manage a targeted portfolio of key retail accounts, translate strategic plans into executable actions to drive sales, product placement, marketing and promotions. Develop demand-generation strategies, analyse sales data and metrics, collaborate cross-functionally, build strong customer relationships, and leverage growth opportunities to meet annual sales targets.

Lead and grow strategic retail partnerships with full P&L accountability. Set commercial strategy, negotiate major agreements, optimise trade investment, partner cross-functionally (Product, Marketing, Supply Chain, Operations), drive forecasting accuracy, and build high-performing sales teams to deliver sustainable revenue, margin and market-share growth.