Teams at Fisher & Paykel Appliances

Support local planning, execution, measurement and optimisation of mid- and lower-funnel marketing across Fisher & Paykel and Haier in NZ. Translate strategy into actionable marketing plans, manage end-to-end campaigns across channels, contribute to product launches, report performance insights, and coordinate stakeholders including digital, social, PR, and creative teams.

Manage a targeted portfolio of key retail accounts, translate strategic plans into executable actions to drive sales, product placement, marketing and promotions. Develop demand-generation strategies, analyse sales data and metrics, collaborate cross-functionally, build strong customer relationships, and leverage growth opportunities to meet annual sales targets.

Manage product line lifecycle and strategy for Fisher & Paykel and Haier brands. Drive portfolio optimisation, new product introductions, pricing and positioning to maximise revenue and margin. Provide market and financial insights to global product managers, respond to competitor activity, and align cross-functional stakeholders to ensure brand-aligned representation across customer touch points.