The Fesco Group
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Manage and scale paid TikTok campaigns across multiple consumer product brands and SKUs. Responsibilities include campaign strategy, targeting, bidding, budget management, performance optimization, creative testing, TikTok Shop advertising, analytics, attribution, forecasting, and reporting. Partner with creative, eCommerce, brand, product, sales, creators, influencers, and agencies to improve customer acquisition, revenue, ROAS, profitability, and conversion rates.
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Own visual execution of products across CMF, rendering, animation, and retail presentation. Create high-quality product renderings and animations, direct color/material placement, optimize 3D models, develop retail and packaging visuals, and improve render quality using AI workflows to ensure brand consistency.
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Lead and execute digital campaign design across ads, email, landing pages, and banners. Define visual systems, review outputs, build templates for scale, guide team execution, ensure consistency, and collaborate with marketing while leveraging AI tools to improve workflow.
