Teams at Fellow (fellowproducts.com)

Leads Fellow’s global direct-to-consumer and e-commerce business, owning performance reporting, forecasting, P&L analysis, growth marketing, paid media, lifecycle retention, digital product direction, analytics, vendor management, and team development. Partners cross-functionally with Finance, Brand, Marketing, Product, and Operations while managing agencies and optimizing customer acquisition, retention, cohort behavior, LTV, and channel growth using BigQuery, Amplitude, Looker, Shopify, and AI-enabled workflows.

Lead integrated marketing strategy, executing multi-channel campaigns, managing influencer marketing and PR, ensuring cohesive messaging and performance optimization. Oversee budget, team management, and cross-functional collaboration to drive brand awareness and business impact.

The VP of Software at Fellow will lead and scale the software engineering organization, set the technical direction for embedded and cloud systems, and ensure high-quality product delivery and development processes.