Teams at fairlife, LLC

Lead enterprise commercial strategy and go-to-market execution across brands, channels, and customers. Develop long-range and annual plans, optimize channel/customer strategy, commercialize innovation, and build a performance management framework. Partner cross-functionally, run governance rhythms, and build a high-performing Commercial Strategy & Operations team to drive profitable growth.

Support execution of brand strategies for Core Power and Nutrition Plan. Track performance using syndicated data and analytics, ensure brand consistency across touchpoints, lead cross-functional projects including packaging commercialization, and manage brand budgets, forecasts, and invoice payments.

Partner with sales, bottlers, and Coca-Cola teams to develop and execute franchise, commercial, and customer plans for fairlife DSD brands. Use retailer and consumer insights to create selling stories, support collaborative business plans, conduct store visits, track KPIs, and drive revenue and profit growth across assigned territory.