Teams at Face Reality Skincare

Lead paid digital growth for DTC product sales and B2B training, owning a $3M+ budget. Manage multi-channel paid media (Meta, Google, TikTok, Programmatic, Pinterest), agencies, creative and content strategy, creator and affiliate programs, forecasting, analytics, and cross-functional collaboration to drive revenue, ROAS, CAC, and LTV.

Drive physician-channel growth in the Southeast by prospecting, opening, and expanding accounts with dermatologists, plastic surgeons, and medical aesthetic practices. Deliver training and clinical education, manage territory and promotions, maintain CRM records, represent the brand at events, and achieve sales targets while supporting operational needs and cross-functional initiatives.

Drive go-to-market execution for new product innovations and brand initiatives. Create launch plans, timelines, integrated B2B/B2C campaigns, agency briefs, sales enablement tools, and cross-functional coordination. Track milestones, resolve risks, and present commercialization plans to sales and company teams.