Eucalyptus Benefits Overview

Own the visual direction and end-to-end production of performance creative for Weight Loss campaigns. Concept and art-direct video and static assets, plan and run shoots, direct talent, steer edits, and establish high-quality master assets for scaled variations. Collaborate with strategists, designers, and editors while delivering high-volume work quickly. Help define the studio’s visual identity and creative standards.

Own procurement, strategic sourcing, category strategy, supplier performance, negotiations, landed-cost management, and supply-risk frameworks across Australian product categories. Launch new product lines with Commercial and Clinical teams, including supplier onboarding, TGA/ARTG readiness, labeling, customs, and biosecurity compliance. Establish contracting standards, initiate an S&OP cadence, lead supplier reviews and improvement plans, and coach junior procurement staff.

Owns end-to-end patient acquisition for a healthcare category, including revenue and CAC targets, budget allocation, channel strategy, creative testing, funnel optimization, experimentation, attribution, CRM nurture, and acquisition quality. Partners with media buying, CRO, analytics, proposition, brand, and retention teams to scale profitable growth and lead weekly performance reviews.