Teams at Ethos

Own Ethos’s offline marketing strategy, budget, measurement, and growth across TV, streaming, podcasts, radio, and direct mail. Drive scalable customer acquisition through channel planning, media buying, vendor negotiation, performance optimization, testing, and cross-functional collaboration. Balance direct-response efficiency with long-term brand impact using MMM, geo-testing, lift studies, and halo analysis. Provide strategic recommendations to senior leadership while managing partners, forecasting investments, and identifying new channels and formats.

Develops direct-response copy for direct mail and paid social advertising, including headlines, offers, body copy, and calls to action. Creates and tests messaging hypotheses, analyzes performance metrics, collaborates with design and marketing teams, and ensures persuasive copy complies with legal and regulatory requirements. Uses AI tools to generate and refine concepts while tailoring messaging to diverse life insurance audiences.

Leads organization-wide SRE strategy and builds reliable, scalable AWS and Kubernetes infrastructure. Establishes SLOs, observability, incident response, disaster recovery, and cost optimization practices. Develops AI gateways with governance and security controls, internal developer platforms, CI/CD tooling, and automation to reduce toil. Partners across engineering, mentors SREs, influences technical direction, and leads complex infrastructure initiatives.