Teams at Equinox

Leads brand and visual design systems across digital, social, print, environmental, and experiential channels. Sets visual direction, mentors designers, maintains templates and component libraries, safeguards brand consistency, and elevates creative quality. Provides conceptual design and art direction, including on-set stills and video production from shot lists through retouching. Partners with creative leadership to evolve the brand and explores generative AI for scalable workflows.

Develops and executes sophisticated creative concepts across digital, print, photography, video, social, and integrated campaigns. The Art Director leads visual storytelling, directs photo and video productions, manages external creative partners, oversees asset delivery, and mentors designers. This role collaborates across creative, marketing, digital, social, and production teams while managing projects from concept through completion and maintaining premium brand standards.

Creative Director responsible for shaping Equinox’s brand expression, leading integrated campaigns, and directing visual storytelling across digital, social, content, experiential, and member communications. Partners with the VP of Creative and cross-functional leaders to translate business objectives into culturally relevant creative strategies. Manages and develops multidisciplinary teams, oversees external creative partners and production, champions brand standards, and balances creative excellence with budgets, timelines, and business priorities.