Teams at Enthusiast Auto Holdings, LLC

Owns SMS and email lifecycle marketing across multiple automotive e-commerce brands. Responsibilities include scaling SMS acquisition, designing automated customer flows, configuring behavioral triggers, segmenting audiences, managing frequency caps, orchestrating cross-channel journeys, and integrating two-way SMS customer service infrastructure. The role also develops compliant opt-in strategies, supports rich-media messaging such as MMS and RCS, improves attribution and customer lifetime value, and enables decentralized brand teams to execute campaigns efficiently.

Own SMS and email lifecycle marketing across 10+ automotive aftermarket brands. Build automated flows, behavioral triggers, segmentation, frequency controls, subscriber acquisition programs, and coordinated customer journeys. Lead SMS expansion using SMS, MMS, and RCS; improve opt-in growth, lifecycle revenue, attribution, and customer lifetime value. Evaluate two-way conversational messaging infrastructure with Customer Service and enable decentralized brand teams to deploy creative assets efficiently.

Serves as the primary employee-relations resource, advising employees and managers on workplace concerns, performance, attendance, conduct, investigations, corrective actions, and HR policies. Supports onboarding, performance management, manager training, HR compliance, confidential recordkeeping, reporting, and policy updates while promoting a fair, inclusive, and engaged workplace.