Teams at Eneba

Own end-to-end delivery for early-stage product initiatives, transforming ambiguous priorities into scoped releases and measurable outcomes. Partner closely with engineering and cross-functional teams across data, design, payments, risk, and marketing. Manage planning, estimation, dependencies, risk, release execution, metrics, staged rollouts, and incident response while maintaining high ownership and data-driven decision-making.

Own the Snakzy Android app’s Google Play listing, including metadata, creative assets, custom listings, experiments, LiveOps promotions, and seasonal content. Conduct keyword research and optimization for the US market, monitor competitors, and report on conversion rates, organic installs, and keyword performance. Collaborate with designers and motion specialists to develop and evaluate store assets. Use Play Console, mobile measurement, and product analytics tools to guide optimization decisions.

Leads growth communications across PR, lifecycle marketing, and on-site campaigns. Owns campaign strategy, creative direction, budgets, customer insights, experimentation, and performance measurement. Builds and develops marketing teams, aligns cross-functional partners, turns product insights into compelling stories, and uses AI to improve research, creative development, testing, and productivity. The role balances major creative initiatives with ongoing optimization to increase engagement, conversion, retention, and revenue.