Teams at Endeavour Group

Leads BWS’s integrated media strategy across paid channels, including planning, buying, optimization, agency and platform partnerships, budget management, and campaign reporting. Uses Marketing Mix Modelling, first-party data, and consumer insights to improve media effectiveness, ROI, sales, and eCommerce traffic. Manages internal and external teams, drives continuous testing, oversees reconciliation, and contributes to senior marketing leadership.

Leads BWS’s integrated media strategy across paid channels, overseeing planning, buying, optimization, agency and platform partnerships, budgets, reconciliation, and campaign reporting. Uses Marketing Mix Modelling, first-party data, and consumer insights to improve media ROI, sales, retention, and eCommerce traffic. Manages internal and external teams, drives continuous testing, monitors competitors, and collaborates with senior stakeholders across the organization.

Leads operational diagnostics and business improvement initiatives across Endeavour Group’s retail network. Responsibilities include analyzing workflows, conducting time-and-motion studies, modeling processes, identifying optimization opportunities, developing ROI-based business cases, facilitating workshops, implementing streamlined processes, and driving adoption and benefits realization. The role also champions Lean Six Sigma, trains teams, and supports a continuous improvement center of excellence.