Teams at Electrify Video Partners

Lead Electrify's direct-to-audience strategy for memberships, newsletters and owned audiences. Design, launch and scale recurring revenue products, build P&Ls, drive acquisition and retention, manage newsletter strategy, monetisation, CRM segmentation, and work cross-functionally with creators, production, data and leadership to grow subscriber revenue and engagement.

Own end-to-end creative for paid growth: research performance data, ideate and script ads, produce light-edit creatives, launch across Meta and other channels, and build AI-powered workflows to scale creative output.

Lead editorial strategy and quality across newsletters, social, guides, and new shows. Recruit, hire, and develop a team of writers, editors, and producers. Maintain brand voice, run editorial operations and weekly calls, manage sponsored takeovers, and build repeatable systems to scale from three newsletters into a multi-format media ecosystem.