Teams at EBG

Leads Undercover Tourist’s marketing organization, strategy, budget, and P&L impact. Owns customer acquisition and retention across paid media, SEO, email, SMS, content, creator programs, partnerships, and marketing technology. Builds brand and content strategy, manages performance attribution and ROI, negotiates co-marketing opportunities, leads creator activations, and develops a high-performing marketing team. The role combines strategic leadership with hands-on execution in a data-driven e-commerce environment.

Leads Undercover Tourist’s marketing organization, strategy, budget, and P&L impact. Owns customer acquisition and retention across paid media, SEO, email, SMS, content, creator partnerships, and strategic travel partnerships. Oversees brand positioning, marketing technology, analytics, and performance optimization while building and developing a high-performing team. The role requires executive communication, creator and partner negotiations, data-driven planning, and frequent travel to creator activations.

Manage multiple business and technology projects from planning through delivery while serving as Scrum Master for an agile domain. Responsibilities include project prioritization, scheduling, budgeting, risk mitigation, stakeholder reporting, resource planning, Scrum ceremonies, backlog and velocity tracking, impediment removal, process improvement, and portfolio alignment across business and technology teams.