Teams at Eastport Holdings, LLC

Supports integrated media planning across digital and traditional channels, including audience targeting, budget allocation, vendor coordination, campaign documentation, optimization, and reporting. Analyzes audience and market data, contributes to client presentations and recommendations, reconciles campaign activity, and monitors media trends. Collaborates with supervisors, clients, vendors, and internal teams in a fast-paced agency environment.

Leads paid search and paid/organic social strategy, performance, budgets, and client outcomes across an agency portfolio. Manages and develops search and social teams, oversees campaign setup and optimization, presents strategy and reporting to senior clients, and serves as the escalation point for channel issues. Builds platform and industry partnerships, tracks emerging trends, supports new business and product rollouts, and provides internal and external thought leadership.

Supports paid search campaigns for automotive dealerships across Search, Display, Video, and Vehicle Listing Ads. Responsibilities include keyword research, ad copy updates, conversion tracking, budget monitoring, campaign optimization, reporting, account audits, dealership onboarding, and performance recommendations. The role collaborates with dealership marketing teams and uses Google Ads, analytics, spreadsheets, and CRM data to improve lead generation, vehicle sales, service appointments, and campaign efficiency.