Teams at East West Tea Company, LLC

Leads integrated commerce marketing strategy and execution across retail and digital channels. Oversees shopper marketing, retail media, promotional campaigns, product launches, visual merchandising, and in-store activations. Partners with sales, retail buyers, category managers, and merchandising teams to strengthen retail relationships and drive sales. Manages campaign performance, ROI reporting, and a marketing team while aligning commercial, brand, and customer objectives.

Leads product innovation, portfolio optimization, packaging development, and commercialization from concept through launch. Uses consumer insights, market trends, syndicated data, competitive intelligence, and financial analysis to identify growth opportunities and guide a five-year innovation pipeline. Collaborates with R&D, Sourcing, Operations, Sales, agencies, and regional teams while managing complex cross-functional projects, executive presentations, and Stage Gate processes.

Manages warehouse logistics, including shipping, receiving, freight, inventory control, storage, and process improvement. Supervises, schedules, trains, and develops warehouse employees while monitoring logistics KPIs such as delivery performance, picking efficiency, freight costs, and inventory accuracy. Manages relationships with carriers, warehouses, and third-party logistics providers, and coordinates inbound international shipments with sourcing, vendors, brokers, vessels, regulatory agencies, and internal teams.