Teams at EAB - Education business

Lead pre-sales digital media strategy and sales engineering for higher education clients. Develop and present data-backed paid media plans across search, social, programmatic, and video; drive creative and landing page strategy, align sales and service teams, incorporate analytics and search-behavior insights, mentor sales staff, and ensure smooth handoffs to campaign execution to support multimillion-dollar partnerships.

Lead pre-sale digital marketing strategy and media planning for higher education clients, shaping data-backed paid search, social, display, and video campaigns. Collaborate with sales, creative, and analytics teams to build custom media plans and creative assets, present proposals to executives, and ensure smooth handoffs to service teams. Mentor sales on digital best practices and represent the company at industry events.

Identify and prospect colleges and universities, execute high-volume personalized outbound outreach, qualify leads via discovery conversations, document activity in Salesforce, manage follow-ups and pipeline, and collaborate with Business Development and Marketing to generate qualified sales opportunities.