E-RM
E-RM designs and manages primary marketing research project engagements with clients. Qualitative projects include in-depth individual and group interviews and quantitative projects consist of basic and advanced survey-based applications via online digital and traditional offline fielding procedures. I bring pertinent experience in corporate leadership roles and as an external consultant in marketing research, involving many different market situations and challenges.
E-RM's services include custom research design, complete project management and full service reporting of findings, with recommendations supported by a discussion of the marketing implications. E-RM also supports the needs of innovators and entrepreneurs with an innovative service called: Q3MA (Quick Qual. & Quant. Market Assessment). Admittedly a mouthful to say, it gathers and quantifies the level of consumer demand for a new product (or service) along with helpful diagnostic feedback directly from target consumers PRIOR TO an expensive product launch, market expansion or national roll-out. Result: Better funding decisions, more confident planning, and more sure-footed execution of marketing strategy...not to mention a much more effective pitch to take to VCs.
Sit down with me today, sign-off on the core set of four questions to examine one consumer product, and you can get market findings from a nationwide household sample of up to 1,000 consumer respondents within 5-7 business days. My follow-up report will include comprehensive E-RM data analysis, interpretations and conclusions, with my marketing recommendations amid a discussion of the strategic business implications for you and your new product (or service). When seen on a total cost basis and compared to alternatives, the fee is very reasonable and it's ROI is high.
E-RM's services include custom research design, complete project management and full service reporting of findings, with recommendations supported by a discussion of the marketing implications. E-RM also supports the needs of innovators and entrepreneurs with an innovative service called: Q3MA (Quick Qual. & Quant. Market Assessment). Admittedly a mouthful to say, it gathers and quantifies the level of consumer demand for a new product (or service) along with helpful diagnostic feedback directly from target consumers PRIOR TO an expensive product launch, market expansion or national roll-out. Result: Better funding decisions, more confident planning, and more sure-footed execution of marketing strategy...not to mention a much more effective pitch to take to VCs.
Sit down with me today, sign-off on the core set of four questions to examine one consumer product, and you can get market findings from a nationwide household sample of up to 1,000 consumer respondents within 5-7 business days. My follow-up report will include comprehensive E-RM data analysis, interpretations and conclusions, with my marketing recommendations amid a discussion of the strategic business implications for you and your new product (or service). When seen on a total cost basis and compared to alternatives, the fee is very reasonable and it's ROI is high.
E-RM Offices
None Workspace
Typical time on-site:
None
Evanston, Illinois, USA
