Discovered Labs

Discovered Labs is an AI search optimization agency (AEO/GEO) that helps B2B SaaS companies improve their visibility in AI-generated answers from platforms like ChatGPT, Perplexity, and Google AI Overviews. They combine traditional SEO with technical content strategies to ensure brands are cited as solutions when buyers research software. The team, founded by Liam Dunne and Ben Moore, leverages engineering-first principles to drive pipeline and revenue growth for their clients.