Teams at Discover Durham & Durham Sports Commission

Leads destination and tourism research, including brand studies, visitor analysis, economic impact measurement, sentiment surveys, and brand-lift evaluation. Manages research vendors, study timelines, surveys, qualitative research, data quality, reporting, and economic impact methodologies. Translates complex findings into recommendations, presentations, media content, advocacy materials, and stakeholder insights. Partners across marketing, communications, sports, tourism, and community organizations while maintaining recurring research and performance reporting.