Teams at DIRECTV

Leads end-to-end digital product marketing strategies and campaigns for DIRECTV FOR BUSINESS. Develops integrated campaigns across paid, owned, and affiliate channels; manages cross-functional delivery; optimizes messaging, offers, and channel performance through analytics, attribution, and testing; and drives customer acquisition, engagement, retention, churn reduction, and ARPU growth. Serves as a subject matter expert, establishes marketing best practices, and mentors junior team members.

Leads the retention strategy function across multiple product lines, setting strategic direction, developing test-and-learn frameworks, analyzing customer cohorts, forecasting churn reduction, and managing end-to-end retention initiatives. Partners with executive leadership, Product, Sales, Care, Finance, and Analytics to drive measurable revenue and retention outcomes. Builds and mentors a high-performing marketing team while overseeing budgets, performance measurement, and omnichannel customer engagement strategies.

Build and operate production AI-powered AdTech applications across frontend, backend, APIs, data, cloud, and AI orchestration. Develop LLM, RAG, agent, semantic search, and workflow automation features; create evaluations, guardrails, and integrations with enterprise systems. Partner with business teams to prototype and deliver user-focused solutions, then support adoption and production reliability through CI/CD, testing, monitoring, security, and documentation.