Teams at DIRECTV

Serve as primary advertising sales contact for dealers, support dealer onboarding and training, develop and manage SMB advertising opportunities and pipeline, drive activations and revenue, monitor performance metrics, and collaborate with Product Marketing, Sales Operations, and Commercial teams.

Lead and maintain Ad Sales Salesforce (Sales Cloud) implementation, manage integrations with order management and billing systems, support cross-functional Ad Sales teams, develop reporting and dashboards, run testing and bi-weekly deployments, manage training and documentation, and drive platform improvements alongside engineering using Agile.

Lead multi-year product strategy and execution for DIRECTV's REMOTE DOOH ad sales platforms. Oversee product and engineering delivery, optimize velocity and reliability KPIs, drive partner integrations, measurement, and campaign reporting, and manage multiple department managers to deliver scalable advertising solutions that support revenue growth.