Teams at DIRECTV

Lead SVOD product marketing strategy and execution across DIRECTV platforms. Own multi-million-dollar revenue, manage partner relationships, lead and develop a SVOD marketing team, and collaborate with Product, Finance, Analytics, and Content to drive acquisition, retention, and churn reduction through data-driven campaigns and executive communication.

Lead a product marketing team to develop and execute retention strategies that reduce voluntary churn. Use financial modeling, A/B testing, and cross-functional collaboration to prioritize investments, build business cases, and oversee implementation to meet churn and cash flow targets. Communicate results to executives and guide long- and short-term strategic initiatives.

Accountable for on-time delivery of DIRECTV product roadmap across Satellite, Gemini managed hardware, and BYOD platforms. Serves as escalation authority with Engineering VPs, leads a multi-Director manager-of-managers organization, manages vendor relationships and a multi-million-dollar engineering budget, oversees Program Increment planning and delivery governance across hundreds of epics and thousands of features.