Teams at Directive Consulting

Build and own customer marketing programs spanning advocacy, lifecycle engagement, retention, referrals, and account expansion. Create case studies, testimonials, reference programs, segmented email campaigns, nurture programs, and targeted outreach. Partner with sales and client services to identify growth opportunities, engage customer champions, and connect marketing activity to pipeline and revenue. Manage marketing technology, track performance, and optimize campaigns in a remote, cross-functional environment.

Develop and manage SEO and content strategies for enterprise B2B clients. Conduct keyword research, on-page optimization, link building, competitor and audience analysis, goal setting, reporting, and performance optimization using SEO and analytics tools. Coordinate content campaigns and project deliverables through Asana, collaborate with writers and designers, manage client relationships, communicate progress, and identify account growth opportunities.

Develop and manage SEO and content strategies for enterprise B2B technology and SaaS clients. Responsibilities include keyword research, on-page optimization, link building, content campaign development, analytics-driven goal setting, project coordination, client communication, reporting, and identifying account growth opportunities. The role manages deliverables through Asana, collaborates with internal specialists and clients, and presents performance updates in bi-weekly, monthly, quarterly, and bi-annual reviews.