Teams at Directive Consulting

Lead integrated strategic planning for B2B performance marketing engagements. Conduct audience, market, competitor, and buying-journey research; develop positioning, messaging, channel strategies, creative briefs, measurement frameworks, and test plans. Partner with paid media, creative, landing page, analytics, client success, and senior stakeholders to connect marketing activity to pipeline and revenue. Present recommendations, guide client strategy, improve planning standards, use AI responsibly, and mentor colleagues.

Leads integrated strategic planning for B2B performance marketing engagements. Conducts audience and market research, develops positioning and messaging, coordinates paid media, creative, landing pages, and analytics, and translates business objectives into measurable growth plans. Partners with clients and internal teams, writes strategic briefs, facilitates alignment, evaluates performance, develops test-and-learn programs, uses AI responsibly, and mentors colleagues while balancing short-term performance with long-term brand growth.

Lead integrated strategic planning for B2B performance marketing engagements. Conduct audience and market research, develop positioning and messaging, coordinate paid media, creative, landing pages, and analytics, and create actionable briefs and measurement frameworks. Partner with clients and internal teams, present recommendations, guide testing, evaluate business impact, mentor colleagues, and establish repeatable planning standards using AI and research tools.