Teams at Deseret Book Company

Owns end-to-end photography and video production across product, lifestyle, campaign, podcast, social, web, paid-media, retail, and venue content. Responsibilities include creative development, directing, filming, lighting, audio capture, editing, motion graphics, color and audio post-production, photography, shoot management, vendor coordination, asset management, rights compliance, workflow development, and cross-functional collaboration. The role also manages equipment, budgets, production schedules, technical specifications, and external production partners.

Manages integrated growth and lifecycle marketing campaigns across paid, organic, email, social, retail, and owned channels. Coordinates cross-functional teams and vendors, oversees launch readiness, tracking, A/B testing, promotions, retention initiatives, and performance reporting. Uses campaign insights to optimize conversion, engagement, revenue, and subscriber lifecycle outcomes.

Build and scale affiliate and influencer marketing programs by recruiting partners, negotiating contracts, coordinating content, tracking performance, optimizing conversions, managing budgets, and ensuring brand and FTC compliance. The role collaborates across ecommerce, content, retail, subscription, and digital teams to drive audience growth, sales, and subscriber acquisition.