Teams at Deseret Book Company

Supports the Partner Sales team with administrative tasks, data entry, spreadsheet reporting, partner information management, campaign graphics, blog publishing, scheduling, correspondence, and project coordination. The role provides foundational experience in sales operations, marketing support, business communications, and media operations.

Leads email, SMS, and digital marketing strategy for Deseret Book. Develops customer segments, automated journeys, lifecycle campaigns, promotional calendars, and integrated digital initiatives. Manages campaigns from planning through analysis, conducts A/B testing, monitors performance metrics, builds reporting dashboards, and optimizes engagement, conversions, and revenue. Collaborates with creative, content, marketing, and sales channel teams to promote products, stores, events, DeseretBook.com, and the Bookshelf+ platform.

Own the paid media acquisition engine across Google, Meta, Pinterest, YouTube, and emerging platforms. Develop full-funnel strategies, manage substantial budgets, optimize campaigns for ROAS and customer acquisition efficiency, build reporting dashboards, lead testing, and apply audience and lifecycle data. Partner with creative, ecommerce, sales, and analytics teams to drive revenue across e-commerce, subscriptions, and retail channels.