Teams at Delaney at Lake Waco

Leads sales and marketing strategy for a senior living community, driving occupancy, sales performance, lead generation, and conversion. Builds relationships with prospective residents, families, referral partners, healthcare providers, and community organizations. Oversees CRM pipelines, marketing campaigns, events, website presence, competitive positioning, and referral networks. Partners with community and regional leadership, mentors sales staff, and ensures sales and occupancy goals are achieved.

The Human Resources Director leads HR activities for a senior living community, including recruitment, onboarding, employee relations, compliance, coaching, engagement, compensation studies, job descriptions, and personnel policies. The role partners with department leaders and employees to improve performance, retention, and workplace culture while maintaining confidentiality and legal compliance.

Build brand awareness, generate qualified leads, and support occupancy goals through marketing campaigns, digital initiatives, events, and community engagement. Manage print, digital, multimedia, website, and social media content; coordinate outreach events; collaborate with sales on lead nurturing; track campaign and occupancy metrics; develop referral and media relationships; and manage public relations and community storytelling.