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Artificial Intelligence • Big Data • Marketing Tech • Business Intelligence
Own audience selection, purchasing, delivery, and new product development for an identity-data and AI platform. Define requirements, validate opportunities with customers, manage releases, measure outcomes, and discontinue underperforming initiatives. Partner with sales, marketing, engineering, and data teams across consumer and business marketing. Analyze match rates, coverage, record counts, and source economics using SQL, while applying AI tools and designing machine-consumable products.
