Decidr

Decidr is an Australian AI company helping businesses redesign how decisions are made, work is executed and goals are achieved. Founded in Sydney in 2018, Decidr builds AI systems that combine business context, automation and goal-driven workflows to help organisations operate more intelligently. Its platform is designed to move businesses beyond disconnected software and manual processes, giving teams and functions their own AI capability to support decision making, automate tasks and improve execution. The company was founded by Paul Chan, whose experience building online consumer research company Pureprofile shaped a central insight: better decisions follow a logic that can be designed, taught and automated. That insight underpins Decidr’s approach to AI, which focuses not simply on productivity gains, but on helping businesses improve the way they think and operate. Decidr is headquartered in Australia and expanding internationally. Its acquisition of Sugarwork has strengthened its presence in the United States, while its listing on the ASX in March 2025 under the ticker DAI marked a significant milestone in the company’s growth. With Australian roots and growing global reach, Decidr is positioning itself as an export-ready AI company with the ambition to compete in major international markets. By combining AI, automation and organisational intelligence, Decidr is building infrastructure for a new generation of business operations, where goals can be translated into action across teams, workflows and systems.