Teams at Darkroom

The role involves leading creative strategy for digital paid media on platforms like Meta and TikTok, focusing on performance metrics, creative diversity, and cross-team collaboration to enhance advertisement effectiveness.

Lead Darkroom’s paid media practice and set its strategic vision, operational standards, and growth strategy. Own performance across Meta, Google, TikTok, AppLovin, and other channels for DTC and omnichannel brands. Manage client P&Ls, attribution, forecasting, reporting, and executive reviews while leading a 10+ person media team. Build scalable workflows, hire and develop talent, improve margins, and integrate creative, media, analytics, and retail efforts to drive profitable growth.

Lead creative strategy for digital ads, focusing on performance. Oversee the creation of short-form video and other media formats, ensuring effectiveness in selling products.