Darkroom Benefits Overview

Lead content and influencer strategy for client campaigns as a senior individual contributor. Build and manage creator relationships, write hooks/briefs, analyze performance data, optimize content, collaborate with strategy/media/creative teams, and report on content and influencer KPIs to drive social commerce outcomes.

Own hands-on paid media execution and omnichannel growth strategy for a portfolio of consumer brands. Build, launch, optimize, and scale full-funnel campaigns across Meta, TikTok, Amazon, paid search, and programmatic channels. Manage budgets, attribution, testing, pacing, and performance troubleshooting while connecting metrics such as CAC, AOV, MER, LTV, and contribution margin to business outcomes. Lead client relationships, executive presentations, QBRs, and strategic partnerships with Creative, Data, Finance, and Growth teams.

Lead end-to-end paid social campaigns across Meta, TikTok, Pinterest, and CTV for high-spend e-commerce clients. Build strategies, optimize and scale accounts, drive direct-response short-form creative, conduct brand and competitive audits, forecast budgets, track KPIs (CPA, CAC, iROAS, MER, CTR), and collaborate with creative, analytics, and leadership to improve performance and revenue growth.