Darkroom Benefits Overview

Own lifecycle marketing copy for email and SMS campaigns, including acquisition, onboarding, activation, loyalty, and win-back programs. Develop creative briefs, direct design reviews in Figma, maintain the marketing calendar, uphold brand voice, proof sends, coordinate segmentation and dynamic content with CRM, and use performance insights to improve copy testing. The role requires strong short-form writing, consumer technology communication skills, and experience managing high-volume lifecycle programs.

Own the technical CRM and lifecycle marketing program for a high-growth consumer technology client. Build event-triggered journeys, automations, segmentation, dynamic content, and cross-channel campaigns across email, SMS, push, and in-app. Manage ESP integrations, data feeds, deliverability, templates, QA, testing, reporting, and channel KPIs. Develop programs spanning lead capture, welcome, conversion, subscription activation, loyalty, repeat purchase, and win-back while troubleshooting platform and rendering issues.

Run full-cycle recruiting across creative, media, retention, and social commerce roles. Partner with hiring managers on briefs and hiring plans, source via LinkedIn Recruiter and job boards, manage candidate experience, coordinate interviews, track hiring in Ashby, and improve recruiting processes.