DAC Benefits Overview

Lead creation and execution of integrated paid media campaigns (search, programmatic, social, possible offline). Act as client-facing media authority, manage multiple large-budget programs, coach media team members, optimize performance, provide reporting and strategic insights, and document agency POV.

Lead integrated digital and traditional paid media strategy and execution, manage and develop media teams, oversee cross-channel campaigns (SEM, programmatic, paid social), report on performance and program health, present insights to clients and leadership, and improve media methodologies and internal processes.

Support paid search campaign execution and optimization across Google, Bing, Facebook, and display channels. Responsibilities include campaign setup, QA, reporting, data analysis, keyword/placement research, A/B testing of creatives, and ongoing optimization to improve performance while coordinating with internal and external partners.