Teams at Cruva

Lead Cruva's public brand: run the newsletter, write and produce case studies, manage LinkedIn/TikTok/Instagram, repurpose founder content, launch a quarterly data report, create lead magnets, produce podcast/show content, and support brand and event marketing.

Own and build the full growth funnel end-to-end: paid acquisition, SEO, content, email/lifecycle, and conversion optimization. Run experiments, define metrics (CAC, LTV, activation), collaborate with sales/product/support, and hire and lead a small growth team to scale repeatable acquisition and retention engines.

Build systems that drive Cruva's go-to-market: outbound infrastructure, SEO/content engines, HubSpot pipeline and automations, GTM dashboards, AI-powered workflows, and tool evaluation/integration to scale growth.