Teams at Crossmedia

Lead a team to plan, buy, execute and optimize integrated media campaigns across TV, CTV, digital, audio, OOH, social and programmatic. Manage vendor relationships, budgets, reporting, and client communications while mentoring junior staff and ensuring financial and operational accuracy.

Senior investment leader responsible for integrated media investment strategy and activation across channels (CTV, TV, audio, OOH, digital, social, search, programmatic). Leads client relationships, negotiates partnerships and deals, manages RFPs, oversees activation, reporting, reconciliation, and develops investment teams and processes.

Lead development of integrated communications and audience-first media strategies for major clients, translating insight into measurable full-funnel plans. Act as day-to-day strategic lead, run workshops, present to clients, define measurement frameworks, mentor junior staff, support new business, and identify emerging media and technology opportunities.