Teams at Crossmedia

Leads audience strategy and analytics engagements, translating business and media objectives into segmentation, profiling, CRM, lookalike, and opportunity-sizing insights. Analyzes first-party and syndicated data using SQL, Python, R, and research platforms; develops visualizations and recommendations; oversees custom audience solutions and external partners; presents findings to clients; and mentors analysts while advancing analytics methodologies, dashboards, training, and thought leadership.

Lead cross-channel media investment strategy and activation across TV/CTV, audio, OOH, display, native, social, search, and programmatic. Manage partner relationships, negotiate deals, run RFPs, oversee budgeting, reporting, reconciliation, and team workflows. Serve as central investment representative to clients and internal teams, driving innovation and operational efficiency.

Senior investment leader responsible for integrated media investment strategy and activation across channels (CTV, TV, audio, OOH, digital, social, search, programmatic). Leads client relationships, negotiates partnerships and deals, manages RFPs, oversees activation, reporting, reconciliation, and develops investment teams and processes.