Teams at Crossmedia

Leads local and regional integrated media buying across online and offline channels, including TV, CTV, digital, audio, OOH, social, programmatic, influencer, content, and experiential. Oversees campaign planning, execution, optimization, reporting, budgeting, vendor negotiations, and financial reconciliation. Manages client communications, analyzes performance and ROI, mentors junior media staff, and ensures campaigns meet strategic, financial, and operational objectives.

Develop and manage cross-channel media plans, including strategy, budgets, flowcharts, audience insights, performance metrics, and tactical presentations. Serve as a client point of contact, coordinate with analytics, investment, strategy, and creative teams, and ensure media plans align with business objectives. The Planner also reviews assistant work, mentors junior staff, manages multiple projects, and develops strategic media perspectives for clients.

Leads audience strategy and analytics engagements, translating business and media objectives into segmentation, profiling, CRM, lookalike, and opportunity-sizing insights. Analyzes first-party and syndicated data using SQL, Python, R, and research platforms; develops visualizations and recommendations; oversees custom audience solutions and external partners; presents findings to clients; and mentors analysts while advancing analytics methodologies, dashboards, training, and thought leadership.