Teams at Crossmedia

Leads Crossmedia’s paid social practice, setting strategy and standards across audience development, activation, optimization, testing, measurement, and platform innovation. Advises senior clients, integrates social with broader media capabilities, develops client growth opportunities, and leads a team of 25+ professionals. The role also shapes CrossSocial by connecting paid social with creators, influencers, content, and experiential initiatives while strengthening talent development, best practices, and agency capabilities.

Lead paid social strategy and campaign activation for national clients across platforms including Meta, LinkedIn, Pinterest, Snapchat, and X. Responsibilities include client leadership, campaign optimization, performance analysis, strategic recommendations, cross-functional media collaboration, best-practice development, and mentoring junior team members. The role also contributes thought leadership and identifies emerging platforms, tools, and capabilities.

Lead cross-channel media investment strategy and activation across TV/CTV, audio, OOH, display, native, social, search, and programmatic. Manage partner relationships, negotiate deals, run RFPs, oversee budgeting, reporting, reconciliation, and team workflows. Serve as central investment representative to clients and internal teams, driving innovation and operational efficiency.